When Shares Magazine moved from a print magazine to digital, we had the idea to design a character – who we saw as a paramount and key personality to navigate readers through the new digital landscape. Nicknamed “Ivan”, he also acts as a companion to new subscribers who are looking to invest for the first time.
Our main focus when creating Ivan was that he would be fun, knowledgeable and ready for any challenge. So he appears across marketing in different guises, always prepared and living the dream.
To speak to us about character creation and brand building, contact us at Email@powwowcreative.co.uk or call 020 3805 7803.