Branding

Agility

A new identity for a revolutionary data platform

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The brief

PowWow were asked by Proagrica to help launch a new data service brand into the farming market. A new identity was needed along with a look and feel to help create marketing assets and sales tools for the business.

The solution

The research process was undertaken before concepts were started to understand the brands values and competitive position. Brand visualisation exercises and mapping took place to build a visual picture and influence the logo concepts. The successful logo embodies Agility’s vision and digital attributes. Whilst the colour palette endorses their place in the agricultural sector.

Deliverables

Identity | Advertising | Website | Email marketing | Print

Focus

A video was created to tell the story of Agility and its unique offering to customers. PowWow developed storyboards, a script and produced the video to be used on their website and in social media. Resulting in effective brand awareness and sales leads. Click to view the video

The result

“PowWow easily grasp new concepts and love innovation. They have covered a range of different markets for me with great success and across all media online and offline, strategic concepts and guerrilla marketing and big events. They truly act as an extended part of our team rather than a third-party supplier.”

Snezana Petrovic, Chief of Marketing | Proagrica

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

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