PowWow were asked by Proagrica to help launch a new data service brand into the farming market. A new identity was needed along with a look and feel to help create marketing assets and sales tools for the business.
The research process was undertaken before concepts were started to understand the brands values and competitive position. Brand visualisation exercises and mapping took place to build a visual picture and influence the logo concepts. The successful logo embodies Agility’s vision and digital attributes. Whilst the colour palette endorses their place in the agricultural sector.
Identity | Advertising | Website | Email marketing | Print
A video was created to tell the story of Agility and its unique offering to customers. PowWow developed storyboards, a script and produced the video to be used on their website and in social media. Resulting in effective brand awareness and sales leads. Click to view the video
“PowWow easily grasp new concepts and love innovation. They have covered a range of different markets for me with great success and across all media online and offline, strategic concepts and guerrilla marketing and big events. They truly act as an extended part of our team rather than a third-party supplier.”
Snezana Petrovic, Chief of Marketing | Proagrica
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