AJ Bell is one of the UK’s largest providers of online investment platforms and stockbroker services. In our new venture together, PowWow were asked to create a series of print and online ads that highlighted the forthcoming changes in the SIPPS investment rules and how YouInvest makes it easy for young and old to choose and control their investment opportunities.
We developed a campaign that would highlight the key date for change, followed by a series of ads that highlighted the ease and choice available through YouInvest. We also used the campaign to build brand awareness for YouInvest to build traffic to the website.
Print & online advertising
The campaign rolled out through a series of print ads, online ads and even a site takeover for the Mail Online. All aimed at simplifying the investment process for new pension investors.
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