Day events are a popular way for charities to raise money. PowWow were asked to create an online campaign to support their ‘Big Brekkie’ events, engage people to host their own breakfast event in aid of raising money for Christian Aid Week.
Using the campaign creative we produced a suite of online ads that were uploaded into Google Ad Words and worked in unison with the print ads. Our aim was to have as many people sign up as possible, raise money and host their own big brekkie- in which we also took part as a company!
PowWow continues to work with Christian Aid on their digital campaigns, reacting quickly to crisis appeals and seasonal Present Aid promotions.
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