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Channel 4

Electric Dreams Series promotion

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The brief

Through Taylor Herring, Channel 4’s PR company, we were asked to create 2 photo realistic images and a supporting press handout to help promote Phillip J Dick’s Electric Dreams series. It focused on what we can expect to see in next 50-100 years – robot armies, flying cars and space tourism.

The solution

After presenting some concept sketches we created 2 photo-realistic images that depicted a future of flying cars and space tourism – that would be picked up by the national media. The images were used by a range of the weekend papers and went global on a number of online news and future gazing websites.

Deliverables

Print & online advertising

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