PowWow was asked to design an integrated, multimedia campaign to show the depth of Community Care Inform resources available to already existing subscribers and new clients alike. The brief also included identifying the major pain points facing social care workers in order to create a captivating and engaging campaign.
It was essential that the issues facing Social Workers was the main focus of the campaign, and understanding the challenges that they face in their working day. It was also important for the campaign to be positive, colourful and vibrant so we used compelling copy along with exciting and colourful imagery to tell the story. Each ad focused on a certain pain point that care workers struggle with and a solution to their problems.
Print & online advertising | Event marketing | Landing page | emails
The focus was on the word MORE as a means to show the value that clients gain with Community Care Inform. We sourced dynamic and captivating photography to represent each of the pain points, with the letter O being replaced by imagery.
“Powwow have been an absolute pleasure to work with, they’ve been able to design a campaign that not only fits our brand requirements but delivers our message in a bright and creative way that sits well with our audience.”
Nicole Celliers, Marketing | Community Care
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