PowWow were asked to develop a visual campaign style to launch EGi INSiGHT, a new live data product created by Estates Gazette, targeting commercial property agents. Our challenge was to create a look and feel that would promote EGi’s position as a serious data provider, while underpinning its simplicity and ultimately its value.
We developed a campaign using striking colours, and an x-ray visual style, representing buildings and data collectively. It was important to create a bold new look, that characterised a data product.
Print and online advertising | Landing page | Email marketing
We had the opportunity to increase engagement by adding a tracing layer over the print ad. Content was printed on both layers, bringing together the campaign message with the imagery, and symbolising EGi INSiGHT’s depth of data.
“PowWow took the time to come and see us and ensure that they had a firm grasp on the project that we were employing them on. Questioning around the product that we were bringing to market was relevant, astute and facilitated the production of a strong range of creative options. Overall I was highly satisfied with the work that PowWow produced for us with the final concepts generating significant levels of interest in our product.”
Tom Pilkington | Estates Gazette
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