The Farm Handling Experience is a new agricultural event from Farmers Weekly. Held for the first time last year, it allows farmers to test drive machinery and manufacturers to showcase their products with live demos. PowWow were asked to create a new identity and design for the show. The objective to encourage suppliers and visitors to sign up for the event.
We produced an eye-catching and playful identity that was easily adaptable, and able to work across all the event material, signage and zip-fold map. Each of the 6 zones had a unique icon and was colour coded to help visitors navigate around the show.
Identity | Show graphics | Event material
It’s always exciting working with clients on new projects and helping their ideas take shape. The new branding was applied consistently to leaflets, page ads, online ads, the website and email.
“The design concepts for the Farm Handling Experience and implementation of the designs into different channels was outstanding. The brief was well interpreted with a clear design and message which translated to both the exhibitor and attendee of the event.”
Tony Hill, Head of Marketing | Farmers Weekly
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