The evolution of a brand

Back to Work

The brief

PowWow were asked to help and advise in the re-brand of Farmplan, a software provider for farmers. The goal was to convey evolution and modernity, while preserving the company’s heritage and brand equity. Software development is a growing business in the farming sector, and Farmplan needed an identity that positions them as a focused, forward thinking company.

The solution

PowWow collaborated closely with the Farmplan marketing and leadership team to develop a new logo that characterised the right image to its customers. A new symbol was designed, playing on the letter ‘F’ and idea of fields, to express the idea of connection, accessibility and strong foundations.


Identity | Advertising | Website | Email marketing | Signage | Print


The new identity has been designed to work seamlessly across all media channels, including digital, print and at events. A suit of icons and imagery were created, so that if viewed without context, would convey both ‘software’ and ‘agriculture’ at the same time.

The result

“I have worked on a number of key branding projects the PowWow team in the last year and they have consistently delivered on the brief and exceeded expectations. They totally immerse themselves in a project from gaining a deep understanding not just of the project goals but of the audiences, brands, products and stakeholders. This, combined with proven design skills, has resulted in our brands and their visual identities truly communicating the values they represent.”

Jennifer Fox | Proagrica Marketing Director (UK & NL)

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

Sign up for our newsletter:

Pin It on Pinterest