Putting a brand strategy into practice

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The challenge

Managing multiple brands and brand can be a giant task for marketers. PowWow were asked to help re-launch and advise in the re-brand of FlightGlobal, with the goal to unite a portfolio and drive business opportunity in the aviation sector.

The solution

PowWow organised a series of brand strategy workshops through their brand consultancy service. By helping to identify strengths, purpose and positioning we picked a brand strategy that works for the whole portfolio, and that can serve the future.
The new brand identity supports FlightGlobal’s mission with a straightforward and instantly recognizable logotype. The branding has been brought to life across multiple formats, giving all communication a consistent voice and engaging look.


Brand strategy & hierarchy | Identity | Advertising | Email marketing | Signage | Print | Events marketing


The blue ‘wing’ of the logo really comes to life on marketing material, taking customers on a journey and helping to establish a visual personality and recognizable icon. The ‘wing’ points onwards and upwards, making a positive value statement.

The result

“PowWow brought a proven track record in developing brand strategies to our business to ensure we created a scalable and fresh brand that really communicates what FlightGlobal represents to our customers across the world”

Justine Gillen, Vice President Marketing | FlightGlobal

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

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