Building on the whole Fuel Brand and product development Fuel wanted a video that showcased the Fuel difference to professional salon stylists across the US.
Using a combination of team talking heads and on brand graphics, we told the story from the key points that makes the Fuel experience so unique. Bringing the new logo and colours to life and adding another layer to the Fuel brand message.
The video was presented at a number of US trade shows, linked via email to registered stylists and loaded onto a digital video card for the sales team to help with wholesaler engagement.
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