Branding / Digital


Launching a new hair brand in the US

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The brief

PowWow were approached to help develop an identity for a new professional hair brand in the US. A complete package was needed from naming of the brand and developing value propositions to designing the logo, packaging range and an integrated marketing campaign.

The solution

We facilitated a series of workshops to establish a clear brand strategy, the product name, brand persona and target market. The chosen identity captured the young and energetic personality of the business whilst creating stand out in a crowded marketplace. The new look and feel works across every touch point including product design, online marketing, brochures, video and event material.


Brand strategy | Identity | Advertising | Website | Email marketing | Signage | Print


An effective digital strategy was critical for Fuel. The website not only acts as a corporate site but a point of purchase for professionals. A key focus has been social media, to help build a following of potential customers and influencers. This activity alone has delivered some of the highest tracked blog posts ever seen in the industry for any professional hair brand in the US, with one post achieving over 52k shares.

The result

“PowWow’s ability to listen to our needs with a keen ear and generate comprehensive products and campaigns we can be proud of, makes all the difference for our entrepreneurial company and emerging brand.”

Monique Merk, Marketing Manager | Fuel Hair

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

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