MIPIM is a 4-day real estate exhibition, conference and networking event gathering 21,000 international property professionals together. Powwow were asked to produce a concept for the Estates Gazettes stand, that focused on EGi’s data and value within the market. The campaign look and feel needed longevity so it would also work for other EGi campaigns and assets.
EGi provide online news, research and insight for the commercial property market. We created a new brand look and feel that would visually demonstrate how EGi’s 3 core areas add value and why all property professionals can benefit from using them. The chosen design translated well across the event collateral and digital marketing.
Stand design | Print material | emails | Print & online advertising
Our approach underpinned Estates Gazette’s overall strategy to drive the data aspect of their business and create new sales leads.
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