Shots wanted to connect with the advertising world at the annual gathering at Cannes, France. They have built a reputation for holding great beach parties and wanted to run a subs video at their Cannes stand to encourage new subscribers who would then get an invite to the party.
Using a fresh animation style we created a fun video that showcased the Shots content and the profile of the well-known editor and his team. It needed to be short and connect with other literature already produced for the event.
The video was delivered on time and on budget, running as a backdrop to the beach party and creating a buzz around the Shots stand and subscription take-ups.
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