Advertising / Digital

Media Business Insight

Re-launch campaign for the Shots website

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The brief

Shots provide news, insight and inspiration to the world of advertising. The marketing team asked us to help promote the launch of their re-designed website and raise awareness of the new features and enhanced functionality. Shots wanted to increase traffic and to position the brand as the ‘must have’ source of news and video within industry.

The solution

We encouraged the audience to ‘Think inside the box’, the shots box, that is! By using the logo at the centre of the idea, we produced bold creative, with the site features and benefits bursting out. The concept was delivered across print, online and video.


Print & online advertising | Landing page | Email marketing | Video


The rise of video marketing has been one of the most exciting trends in recent years. Did you know, for example, that including video on a landing page can increase conversion rates by 80%? Or that 92% of mobile video consumers share videos with others?
Watch the Shots video here.

The result

“We chose PowWow through recommendation for a very important website re-launch campaign and very glad we did too. From the concepts to the execution the quality, ideas and service was excellent and together we produced a polished campaign that fitted well with the most creative brand in our portfolio.”

Andrea Petrides | shots

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

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