The Economist

A B2B campaign for a prominent brand

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The brief

The Economist Intelligence Unit needed an eye-catching campaign to introduce its Healthcare consultancy division. PowWow were approached to deliver the campaign, based on their expertise in B2B marketing.

The solution

We developed a series of smart headlines and imagery that would connect with the senior global audience. The campaign was then extended into the four pillars of the business offering. The creative rolled out into further sales and conference collateral.


Print & Online Advertising


Keeping campaigns on brand is always a priority. In this instance The Economist required their unique and eminent branding style to be incorporated into the campaign, whilst also helping the advertising to stand out.

The result

“B2B companies are realizing the value in hiring creative agencies that have deep and focused B2B expertise – this is where PowWow really deliver. Our understanding makes the briefing process easier, with the outcomes wanted.”

Karen Kingdom, Director | PowWow Creative

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

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