The Economist Intelligence Unit needed an eye-catching campaign to introduce its Healthcare consultancy division. PowWow were approached to deliver the campaign, based on their expertise in B2B marketing.
We developed a series of smart headlines and imagery that would connect with the senior global audience. The campaign was then extended into the four pillars of the business offering. The creative rolled out into further sales and conference collateral.
Print & Online Advertising
Keeping campaigns on brand is always a priority. In this instance The Economist required their unique and eminent branding style to be incorporated into the campaign, whilst also helping the advertising to stand out.
“B2B companies are realizing the value in hiring creative agencies that have deep and focused B2B expertise – this is where PowWow really deliver. Our understanding makes the briefing process easier, with the outcomes wanted.”
Karen Kingdom, Director | PowWow Creative
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