Print / Digital

The Rezidor Hotel Group

Creating a game for ultimate staff engagement

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The brief

Park Inn wanted to develop a new way to engage its staff with the hotel group’s customer feedback. It needed to create an opportunity for team learning and ideas generation that would have a direct impact on measurable uplift in positive reviews.

The solution

We designed and developed a cross media game that took the hotel teams through various scenarios generated from real customer feedback. Based around a traditional board game, teams worked their way around the board, dealing with a variety of challenges along the way. The best solutions were then uploaded to a micro site for management review and sign off. Other Park Inn hotel managers were encouraged to view, copy and rate ideas.


Board game | Website


We worked with Lexden, the customer experience consultants, to develop a board game that would encourage and motivate Park Inns staff across the globe. The design used vibrant colours and fun persona characters, with simple instructions that were easy to translate.

The result

“Lexden were appointed to find a suitable agency for a complicated customer experience assignment. Powwow’s ability to interpret the brief and deliver a solution which adhered to the success criteria yet creatively went beyond our expectations and was impressive. They delivered the project with utter professionalism throughout.”

Christopher Brooks, Director | Lexden

Want to know more?

T: +44 (0)203 714 4170
2-6 Boundry Row, London SE1 8HP

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