PowWow were asked by Aspects Beauty to work on a number of campaigns for Versace Eros and Dylan Blue fragrances, including direct mail and online advertising. The focus was to capture data, promote competitions and increase awareness of the new products.
The DMs, for both fragrances, each contained a sample that customers could request through an online and email campaign. Over 65,000 glossy, highly-finished postcards were sent to recipients across the UK, containing information of where to purchase the fragrance.
Advertising | Digital | Direct Mail
Our online campaigns have been equally successful. The Eros online ads contained a video, improving engagement and increasing click-through rates. For Dylan Blue we created two overlays that featured on various high profile websites.
Both campaigns had high CTR (click through rates) at 0.21% (Eros) and 0.37% (Dylan Blue). Dylan Blue acquired over 1.3million unique views as well as a +63% video completion rate – higher than the industry average of 50.22%
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