Driving brand engagement for WaterAid

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The brief

PowWow were tasked to develop concepts and digital assets to create a social media buzz running up to Glastonbury and build a database of contacts. The campaign was to support WaterAid’s ‘Join the LooQueue’ message.

The solution

‘Flush a friend’ was chosen as a concept to support WaterAid’s mission. By entering the names and email addresses of 3 friends, people were entered into a draw to win Glastonbury tickets. Each individual’s name would appear on the portaloo door to add a personal touch to the interaction. The friends would then each receive an email asking them to ‘flush’ three new friends and spread the word… ‘sign the petition to end water poverty around the world’.


Social media | Landing page

The result

The online viral campaign and web application to ‘Flush a friend’ resulted in 4,000 online sign ups and a frenzy of Twitter activity including some re-tweets from famous faces!

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