Focusing on the real issues
How do you capture the attention and trust of an overworked, under-appreciated workforce? That was the challenge we faced while working with Community Care to engage today’s social workers. By acknowledging their pain points, we opened the door to meaningful conversations, getting to the heart of their concerns and demonstrating how Community Care could help. Through a positive and engaging campaign, we showed how their burdens could be eased with greater support and resources.
