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Struggling to find your brand ‘purpose’?

Brand ‘purpose’ is more important than ever to B2B brands. We cover 8 ways to keep it fresh. Do you know your mission from your vision? Your purpose from your promise? In this article I try and bring some clarity to purpose, mission, vision, and values (PMVV)...

PowWow’s Essential Guide to Brand Naming

The right name will get you remembered. David Robert Jones certainly thought so. When it comes to creating a new company or product name it shouldn’t just sound right but support your vision and generate genuine excitement. So, what’s the thinking behind the naming...

10 reasons to use Social Media

Sometimes when we think about social media, there can often be trepidation about how we can navigate our way through the plethora of information that is out there and if at all it is possible for us to cut through the noise to make an impact. The good news is yes you...

To video or not to video – that is the question?

In 2016 alone, the use of video accelerated at a phenomenal rate with 66% of businesses using video as a marketing tool and 91% of these businesses planning to increase or maintain their spending on video in 2017. As with social media, the use of videos as a marketing...

7 Ways to Increase Brand Loyalty Using Content Marketing

Here are seven ways to harness brand loyalty and value using content marketing – after all, it’s a dog-eat-dog world out there! 1. Add value – solve a problem for your customer and make life easier on a regular basis. Your clients come to you primarily because they...

Clients say...

“PowWow continue to deliver cost effective, high quality creative solutions that work. The site, in conjunction with the online display units they developed, delivered real results with high CTR’s resulting in demonstrable on-site engagement from the target audience.”

Chris Cotton | Aspects Beauty

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